where ethical animal pros find business strategy that actually fits
You don't have to choose between ethics and success... you can have a business that
You didn’t work this hard, to just ‘play’ at business…
This isn’t just a hobby.
It’s your business… your future.
You’ve poured your heart (and probably half your savings) into getting to where you are - because it matters to you.
But, the truth is, passion doesn’t pay the bills. And working every hour under the sun doesn’t guarantee success.
So, whether you’re just starting out or wondering why, after all this time, you’re still working all hours and not earning what you deserve… you’re not alone.
Like a counter-surfing spaniel eyeing up some cake (yes, Pedro, we see you!), your dream business is right there… but it’ll take more than ‘positive vibes’ and a CPD list as long as your arm to actually get your paws on it.
Luckily, you’re a lot smarter than a spaniel… which is why you’re here.
You’re here because you want to make a difference and make a living.
Leave the confusion and overwhelm behind
In the training and behaviour world, you know that quick fixes and one-size-fits-all methods are not the answer… and the same goes for business!
Of course, it’s easy to get drawn into the latest marketing trends or jump from one idea to the next, hoping that something will stick. But superficial hacks and cookie-cutter formulas won’t build the sustainable, values-driven business you deserve.
Instead, let’s take a strategic, industry-specific, evidence-based approach… one that aligns with your ethics, plays to your strengths and gives you the clarity and confidence you need.
Because, let’s be honest, life’s too short to spend it with crossed fingers.
🡩 With Pedro… my not-so-trusty sidekick!
Nice to meet you…
I’m Gretta Ford - an ethical, welfare-focused dog trainer and behaviourist, as well as a total business nerd.
If your business isn’t yet quite where you want it to be (or even if it’s still just a twinkle in your eye), you need someone on your side who not only understands the business side of things but also has real-world experience of our industry. That’s me, by the way!
In our training and behaviour work, we talk a lot about setting animals up to succeed: shaping their environment, giving them the right support and making sure that they have what they need to thrive. But what about you? What if you gave yourself the same opportunity in your own business?
Well, that’s exactly why I created Set Up to Succeed… because ethical trainers and behaviourists deserve the same level of thought, strategy and support that we give to our clients.
Ethical trainers + behaviourists supported
700+
… through industry-specific coaching, courses + resources
YEARS OF personal EXPERIENCE in the industry
12
… rest assured - I’ve been there and totally ‘get it’!
Cups of tea, happily consumed at my desk
5840+
… sometimes with cake - just to get the ideas flowing ;)
clients who would recommend me to a friend
100%
… that’s a lot of happy clients - would you like to join them?
Gretta has been an incredible mentor. She has encouraged me to trust in my skills and empowered me to market them effectively. Choosing to invest in Gretta’s services was the best decision I’ve made - the return on investment was almost immediate.
JULIE W
Ok, let’s get you to where you need to be…
Which one of these ↓ best describes you?
I’d like TO HAVE
a website that wows
Make life easier with a website that works as hard for your business as you do for your clients.
I want to make
my business better
Give your business a boost so that you can earn more money and enjoy a better work-life balance.
I’m ready to
start a new business
Prepare to launch your own business as a self-employed ethical dog trainer or behaviourist.
I’d like to be shown
personalised picks
View all your options or take my quick quiz to filter by those most relevant for you.
Gretta has helped me tremendously with my business and I deeply value her knowledge, expertise and professionalism. Everyone needs a Gretta in their life!
ROXANNE
Proud to be trusted by…
Working with Gretta was the best decision I’ve ever made for my business. If you’re an animal professional that needs a little help with your business, trust me – Gretta is who you need to speak to.
KAREN
my strategic, holistic approach to business
The Five Pillars of Business Brilliance
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Building a business that’s aligned with your life and vision
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Being continually discovered by your ideal clients
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Making it easy for potential clients to choose you
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Ensuring you’ll be paid appropriately for your skills
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Avoiding burn-out and achieving work/life balance
Which pillars do you need to strengthen in your business… and how can you do it?
Professional memberships
If this is you…
we’ll go together like a clicker and treats
You are (or plan to become) an ethical self-employed, ethical dog trainer or animal behaviourist.
You’ve invested in developing your professional skills and expertise and want your business to reflect this.
You want a business that not only does good but also feels good… not one that leaves you chasing your tail.
You’re not here for magic wands or overnight success stories... you value honesty, strategy, and expertise.
You’re keen to do some work on (rather than just in) your business, so that it can be profitable and sustainable.
You’re eager to learn and evolve, and ready for clear guidance instead of figuring it all out on your own.
Proud to be featured in…
HELP ME, GRetta!
Not sure what you need? I’ve got you!
Sometimes it’s hard to work out which way forward is best. In these situations, it’s easy to get stuck in ‘analysis paralysis’… going round and round in circles comparing different services, courses and resources, hoping for a moment of clarity (that doesn’t always come!).
That’s why I’ve created a simple 10 question quiz which will help you to identify what you most need to work on in your business, by giving you a score for each of my ‘pillars of business brilliance’.
Armed with this insight, you can filter everything that I have to offer by pillar, to view personalised recommendations, tailored to the needs of your business. Clever, isn’t it?!
Just click on the button below to get started. It won’t cost you a penny and you don’t even need to share your name or email address. You’re welcome :)
Gretta is the whole package!
She’s hugely knowledgeable on the technical side of things, really understands the industry and is a genius with eye-catching copy and graphic design as well.
HELEN
Gretta is a joy to work with!
She offers so much support and insight into different areas of business, sharing her knowledge and great ideas. I’ve found her input to be invaluable.
HANNAH
Ooh, look at you scrolling all the way down here!
I should probably reward you with a few treats…
MAKE IT CLICK
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