STRATEGY, ADVICE and EDUCATION
Consultancy
… support for professional membership bodies, education providers, franchises and other pet-related businesses
consultancy partnerships
Proud to have worked with…
A bit about me…
I’m Gretta Ford - a business consultant for the dog training and animal behaviour industry.
As an ABTC registered Clinical Animal Behaviourist and Dog Training Instructor, with multiple businesses under my belt, I’m on a mission to support the industry and those who work within it.
In addition to my extensive experience in the animal training/ behaviour industry, I’ve enjoyed roles in sales and marketing (including as Director of Marketing for a tech start-up) and various leadership positions (both in schools and the commercial world).
My days are fuelled by copious cups of tea, sneaky slices of cake and the foot-warming powers of a working cocker who never leaves my side.
Ways that I can help
Support for education providers, professional membership bodies and other businesses within the animal training/ behaviour sector.
education/ webinars
Support your members/ students/ franchisees with specialist training.
Topic areas include:
marketing to your ideal clients
website strategy, design + copy
profitability/ pricing
work-life balance
client experience excellence
systems/ process and tech
STRATEGIC DEVELOPMENT
Need help to move your business/ membership body forward?
Let’s dig deep into what you want to achieve and then create a clear, strategic plan of exactly how to get there.
I can even manage the project for you and liaise with other specialists (e.g. brand designers), as required :)
SOUNDING BOARD
Want to borrow my brain for a bit of help or advice with something specific?
A few of the ways that I can support you:
website review/ audit
messaging/ copywriting/ copy editing
profitability optimisation
process improvement
market analysis/ identify USPs
Working with Gretta is brilliant. Knowing this sector so well, she can make really specific suggestions. She’s able to see things very clearly, in terms of identifying what's important and her advice is always spot on!
SUE
As featured in…
THIS IS what I’m all about…
Ethics
Acting authentically, with integrity and empathy. No fluff, no magic-fixes… just honest, practical support.
Expertise
Providing strategic, industry specific advice, underpinned by psychology and extensive experience.
Empowerment
Giving you the clarity, knowledge, skills and confidence that you need to help your business fly.
Contact me
Now, tell me a bit about you!
Gretta is an incredibly rare talent! She’s honest, un-stuffy, organised, non-salesy and highly qualified. She shows up with patience, understanding and integrity and is probably one of the most brilliant and lovely people I’ve ever met.
Lottie