STRATEGIC BRAND + WEBSITE DESIGN for ethical dog trainers + behaviourists
Elevate Your Business
Discover the power of a strategic brand and website that you feel confident and excited about sharing!
In an ideal world, your expertise and ethics would speak for themselves…
… but the truth is, it’s becoming increasingly challenging to stand out from the crowd, leaving you working harder than ever, just to get by.
The number of results returned by Google (in < 1 second), when searching for ‘qualified dog trainer near me’
The percentage of people who admit to judging the credibility of a business based on how their website looks
The time it takes for a potential client to form an opinion about you/ your brand when first visiting your website
Just as animals are constantly communicating with us…
… your brand and website are speaking to every potential client, referring vet and colleague who comes across you.
The question is, what’s being said?
Wouldn’t it be nice to feel confident that your online presence actually reflects the capable, skilled and compassionate professional that you really are? Quite honestly, if you’re an ethical animal pro, then you deserve nothing less.
Oh and let’s be honest… there’s no point spending money on ads, giving flyers to vets and posting on social media if the website that people then land on lets you down.
here’s the thing…
Industry norms have lead to many animal trainers and behaviourists having generic brand identities and poorly performing DIY websites that lack clarity or strategy.
All too often, this leaves potential clients to either:
base their decision on price… but, with your level of skill and education, you shouldn’t even be contemplating positioning yourself as the ‘cheap’ option.
choose the ‘marketing-savvy’ trainer, with ‘guaranteed results’, ‘quick fix’ methods and questionable ethics… and we all know what happens then.
Urgh… please just make it stop!
Hello there!
I’m Gretta - a Clinical Animal Behaviourist and Dog Trainer, turned business nerd and website geek!
As a fellow ethical dog trainer and behaviourist, I believe that you deserve to have a brand and website that reflects just how special, skilled and talented you really are.
As a business strategist, I know that the right brand and website can make all the difference to your business by working really hard for you every single day, behind the scenes.
With over 10+ years experience in the industry and multiple business successes under my belt, I’ve learned a thing or two and seen how boring brands and wishy-washy websites act as a stumbling block for many dog trainers and animal behaviourists.
I’m here to change that, with ‘Elevate Your Business’.
Elevate Your Business is for ethical animal pros who want:
a strategically aligned brand…
which stands out from the rest, communicates your values, wows your ideal clients and elevates you to a premium position in the market, in a way that properly reflects your hard-earned skills and expertise.
a cleverly designed website…
which is not only gorgeous but also backed up by strategy to effectively sell your services, as well as being built within a platform that you can actually use yourself… avoiding costly ‘maintenance contracts’.
Gretta created an absolutely perfect brand & website for me
I needed a new brand and website to reflect the type of clients I wanted to attract and what I wanted to be able to charge. My previous site was great for when I first started out but wasn’t at all where I needed it to be. I LOVE my new website and the feedback I’ve got about it is even better than I could have expected. It’s absolutely perfect for me.
LOTTIE
A Uniquely comprehensive service
Elevate your business and reflect your brilliance…
with strategy-led, industry specific design →
VIsual brand identity
… a strategic approach to logos, colours, font + pattern for a complete visual brand identity
BESPOKE WEBSITE
… a 6 page website, created to show off your skills and expertise (additional pages optional)
Built in business strategy
… success is woven in to every step, from competitor analysis to website navigation
MOBILE OPTIMISATION
… separate editing function to ensure that your site also looks great on mobile devices
COPYWRITING COURSE
… free access to my ever-popular course ‘How to Write Your Website’ (worth £145)
NO Maintenance fees
… avoid costly contracts - you’ll be upskilled + empowered to make any future changes
ACCESS TO PRIVATE GROUP
Connect with like-minded peers in my private, supportive community group
20% DISCOUNT
… as a Squarespace Circle member, I can gift you 20% off your first annual plan
90 mins business coaching
… one to one support from Gretta, either as 1 x 90 min session or 2 x 45 mins (worth £250)
Design pro expertise
… I work with my hand-picked design team to develop your unique brand and website
Wow - I’m overcome with joy!
Gretta, OMG, I am overcome with joy and total amazement! I just had a chance to sit down and see this on my laptop and . . . . WOW. It’s just so much cleaner and more elegant and so compelling! What a fabulous job you have done for me!
LISA
Making branding & websites a walk in the park...
Explore my proven 5-step process
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Taking a strategic approach, to underpin the entire project.
You’ll complete a comprehensive questionnaire which digs deep into your goals, ideal clients, likes/ dislikes and values.
Then I’ll review your current brand, conduct competitor analysis and determine how you can carve out your special place in the market.
I’ll share this with you in your brand strategy document, which includes guidance on your positioning, target market, messaging, visual references, brand voice and more.
This step closely links to the ‘intentionality’ pillar of business brilliance.
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Creating your gorgeous new visual brand identity
You can get started on your website prep (you’ll have free access to my course ‘How to Write Your Website’ to help you with this!), while your brand goes from concept to design: I’ll work in collaboration with a member of my incredible design team to craft a strategically aligned brand just for you.
This will include your suite of logos, sub mark, typography, colour palette and pattern, resulting in a beautifully holistic brand identity which captures your vision, communicates your values and reflects your expertise.
You’ll be asked for feedback and have the opportunity to request refinements at various stages of the process.
This step relates to the ‘irresistibility’ pillar of business brilliance.
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Getting your website strategy right from the start.
It’s time to move on to your website! Just as with branding, we’ll begin by understanding your vision and goals for your website.
Through free access to my online course and template bundle ‘How to Write Your Website’, I’ll provide you with detailed guidance on writing your website copy, with structured prompts so that you’re never starting from a blank page.
Not only that, but you’ll also get strategy and planning guidance so that you can get those all-important bits (like site structure and SEO keywords) right… oh and advice on choosing your imagery. I’ve got your covered!
This step aligns with the ‘intentionality’ and ‘visibility’ pillars of business brilliance.
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Designing and building your new website
With personalised touches throughout, your website will bring your brand to life, in a way that’s designed to effortlessly appeal to your ideal clients.
Far from just looking pretty (although it’ll be that too!) your site will be designed to help you get found online (with integrated SEO), work beautifully on all devices (with mobile optimisation as standard) and encourage your ideal clients to actually become paying customers (with a carefully planned client journey).
As before, you’ll have the opportunity to provide feedback and request amendments throughout the process.
Once your website has been built, I’ll take you on a tour to show you around your brand’s beautiful new home… exciting stuff!
This step relates to the ‘visibility’ and ‘irresistibility’ pillars of business brilliance.
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Feel confident moving forward with your new brand and website.
Your brand files will be delivered alongside your beautiful ‘brand style guide’. This personalised document will show you how to use all the different aspects of your brand identity confidently and consistently in the real world.
We’ll wrap up with a hand-over session where I’ll talk you through the back-end of the website and how it all works.
My aim is to leave you feeling confident to make simple changes such as updating the content, adding new testimonials and creating extra pages… but if you ever need my help, I’m here!
I’ll also provide some valuable guidance on what to do now that your website is live, to increase your visibility.
This step relates to the ‘visibility’ and ‘sustainability’ pillars of business brilliance.
There’s so much more when you work with Gretta!
I’ve loved working with Gretta. Her support, motivation and encouragement has helped me to finally turn my dream into a reality. She’s professional, efficient, has a really good ethos, strong knowledge base and an incredible understanding of the industry.
Unlike many other brand and website design services, this isn’t just about websites and branding! There is SO much more to working with Gretta, in terms of thinking about your wider business strategy. I now have an amazing website, a beautiful brand and something tangible to offer, after so much studying.
RACHEL GALES
A few recent projects…
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Adventure Paws
family-friendly, fresh and fun
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Dog On The Hill
unique, creative and professional
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Maria Debono
calm, expert and approachable
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Pauline Whittaker
expert, experienced and caring
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Thinking Paws
supportive, empathetic and trustworthy
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The Dog's Whiskers
premium, professional and reassuring
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Little Leopards
aspirational, expert and sleek
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Happy Tails
clear, simple and reassuring
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The Dog Psychologist
high end, confident and bespoke
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Pet Behaviour Consulting
strong, professional and approachable
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Field and Fireside
warm, practical and outdoorsy
I’m now inundated with enquiries!
I love my new website: the feedback about it has been amazing and it’s really working! I’m getting so many more enquiries (even at the increased prices) and 90% of them are converting into paying clients. I’m immensely grateful to you - it’s changed my business completely and I wouldn’t hesitate to recommend you to anyone else.
PAULINE WHITTAKER
Explore the tabs below
With the combined expertise of me and my hand-picked team of designers, you’ll see why this is so much more than just a ‘new logo and website’…
IT ALL BEGINS WITH…
Brand Strategy
This includes:
brand overview
core values of your business
ideal client analysis
competitor/ market analysis and positioning
brand personality assessment
visual references and inspiration
strategic colour palette selection
90 min (or 2 x 45 min) business coaching
NEXT TAB… Visual Identity
THEN WE CREATE YOUR…
Visual Brand Identity
This includes:
shared brand inspiration boards
brand concept presentation + feedback
opportunity for design refinements
logo suite: primary, secondary, submark
curated brand colour palette
typography selection
brand pattern in a variety of colourways
your personal brand ‘style guide’
NEXT TAB… WEBSITE DESIGN
And Bring it to life with…
Website Design
This includes:
access to my course: How to Write Your Website
beautiful 6-page website (option to add more)
brand integration (eg. colours, fonts, patterns)
site-wide search engine optimisation (SEO)
mobile-friendly design
social media + email marketing integration
website hand-over/ training session
post-launch guidance
You’re probably wondering…
So, how much does it cost?
Your INVESTMENT
from £3950
This Can be paid in up to 2 equal instalments
Clients on my 1:1 coaching programme save £250
save £500 by customising a website template (see FAQs)
Additional pages start at £100 (see FAQs)
I could never have created something so beautiful
Gretta’s brand and website package is excellent value for money. She offers a professional and knowledgeable service with a very friendly and supportive approach. The end result actually made me cry when it was first revealed! I could never have created something so beautiful without her. Gretta’s thorough guidance and practical knowledge would make her my first choice for my business every time. She makes it all so easy.
JULIE DANIELS
SOUNDING GOOD?
Here’s what to do…
get in touch
Book a call or send me a message through the contact form so that I can get to know a bit about you and your business
match making
I’ll let you know whether (and when) I can help you, depending on your business, your timescale and your goals
get started
We’ll get a start date booked into the diary and I’ll set you some brand strategy homework for you to get going with
So, what will it be?
If your current brand and website are falling as short as a dachshund’s legs…
You could spend hours tweaking things, frustrated that (despite all of your efforts) it still doesn’t quite feel right.
Or spend time and money on increasing your visibility, only to lose these hard-won potential clients when they hit your website
Or you could let me and my design team help!
If you’d like to work with someone who genuinely cares about your success, takes a strategy-led approach and knows the industry inside out, then you’ve found them.
You get something that’s uniquely your own!
Gretta is a joy to work with. She takes time to think about how to bring out your personality as part of the brand, so you get something that really is uniquely your own. She's also fab at project managing - really thorough and great at keeping things on track. The website is looking so good – can’t wait to launch!
HANNAH BIRRELL
feeling curious?
You’ve probably got some questions!
Please feel free to book a call or get in touch by clicking on the button below. Don’t worry… doing so doesn’t obligate you in any way!
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I design websites on Squarespace 7.1. This enables me to create beautiful, functional websites that, once handed over, can be easily updated by you… I’ll even provide training on what to do.
As a Squarespace Circle Member, I have access to extra features, early updates, ongoing training, priority support and an extended trial period for new sites. It also allows me to gift my clients a 20% discount off their first annual subscription to Squarespace.
If you already have a website, you should be mindful of these tips, to help you minimise the potential (temporary) dip in SEO that can be experienced when moving platforms or re-designing your site.
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The package includes 6 pages (home, about, contact, services x 3) but if you need more then you have a couple of options:
Option 1. I can create them for you (just let me know what you need and I’ll provide a quote – extra pages are usually between £100-£200 each, depending on the length and complexity).
Option 2. You can add extras yourself, using one of the pages I create for you as a template – all you would need to do is replace the text and images with the new content.
I’ll show you how to do this in the website handover/ training session: my goal is always to leave you feeling empowered and upskilled so that you’re never reliant on extra help (but, of course, you can have it if you want it!).
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Writing your website copy is not something that’s included in the package.
However, I will give you free access to my online course ‘How To Write Your Website’ which provides you with guidance on what to write and clear prompts for each section of every page of your website so, don’t worry… you won’t just be left struggling!
However, if you’d like extra support with copywriting, you have a few options available to you.
1) You could use (some or all of) your free 90 minute coaching session to focus on your website copywriting
2) You could sign up for my 1:1 coaching programme, where you can submit your work for my feedback
3) I can signpost you to a great copywriter - just get in touch to discuss
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You will need to pay for your subscription to the website hosting platform (Squarespace). This could be a ‘personal plan’ (about £15/ month) or you might need a business plan (about £18 per month). You can get 20% off the cost of your first annual plan with Squarespace by working with me, as a Squarespace Circle Member.
There’s nothing extra to pay me, unless you change the scope of the project or opt for any extras.
Extras could include things like:
additional work (such as more pages on your website, extra copywriting support etc.)
additional purchases eg. fonts, website plug-ins etc. (I have many that you’re welcome to use for free but if you want something in particular, we may have to purchase it)
At the end of your package, there are no ongoing costs paid to me but if you ever need extra help, it can, of course, be arranged.
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It's great that you're keen to get going!
As this is a 1:1 service, I only have capacity to take on a limited number of clients each year. Therefore, my availability (as well as my designers' availability), will determine whether we can get going straight away or if you'll have to wait a while.
If you're keen to find out more or 'bagsy' your spot in my calendar (do people still say 'bagsy'?!), the best thing to do is to get in touch.
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Well, my gorgeous (and strategically designed) website templates can be used as a base design when it comes to the website phase of the project.
It would be a bit like opting for the 'customisation' add-on that's an optional extra for the templates but you get all of the other extras that the full 'Elevate Your Business' package includes too.
Starting with a template and simply changing the fonts, colours, logos, imagery and patterns in line with your stunning new brand (as well using your own website copy, of course!) means that you get a unique look but we'll have saved on design time and so I'm happy to pass this saving on to you.
There is a handy chart comparing all of your options here.
If you have any questions about this, just ask.
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Well, my gorgeous (and strategically designed) website templates can be used as a base design when it comes to the website phase of the project.
It would be a bit like opting for the 'customisation' add-on that's an optional extra for the templates but you get all of the other extras that the full 'Elevate Your Business' package includes too.
Starting with a template and simply changing the fonts, colours, logos, imagery and patterns in line with your stunning new brand (as well using your own website copy, of course!) means that you get a unique look but we'll have saved on design time and so I'm happy to pass this saving on to you.
If you have any questions about this or want to see some examples, just ask.
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That’s a great question and I’ve written a blog post to help with this decision here.
There's also a handy comparison table showing all of your options here.
The key differences are that this service includes:
comprehensive and strategic brand design (although this is also available as an optional add-on to the templates)
tailored strategy - my work on this underpins both the brand design and website design processes
a 90 minute 1:1 consultation/ coaching call with me to support you in any aspect of your business
a bespoke website design - your site will be created from scratch to suit your website copy, brand design and overall strategy
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Well, it varies a bit. The first step is to book in a start date.
The brand strategy part is usually completed within the first 2 weeks, the brand design element typically takes 3-4 weeks and the website is usually another 3-4 weeks.
However, it can be much quicker (or slower) than this.
It depends a little on what else is going on for all involved but, to be honest, the main thing to slow things down tends to be the client not being very speedy to give feedback or not being ready with their website copy and imagery.
The speedier and more organised you are, the sooner it will all be ready for you.
If you’re really slow to respond or haven’t got things ready in time, your project might have to be put on hold and then slotted back in to the next available date, so as not to hold up other people who are booked in.
Communication is key – if you’re having any issues, just let me know.
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Yes, of course. Just head here or to the contact page and you’ll see the option to either book a call or send me an online enquiry.
Or feel free to send me a direct email. My address is: gretta [@] setuptosucceed.co.uk (I’ve only set it out in that weird way that to avoid it being picked up by bots!)…
I can’t wait to hear from you.
are you ready to…