The dog trainer’s guide to….
Getting Found Online
… an e-book of practical strategies to help your business rank higher in online searches so you can be found by potential clients
Is your business invisible?
If you’re struggling to consistently bring in enough clients, you need to look at how people are finding you… or not!
In an age where we rely so heavily on the internet (and nearly 90% of people use it to find local services), the importance of getting your business found online can’t be underestimated. Because, no matter how good you are at what you do, if people don’t know that you exist, your business is going to suffer.
If you’re tired of finding that you appear way down the list of search results, are sick of posting on social media to get in front of people, feel frustrated by how much you spend on google ads or are worried about relying on word-of-mouth referrals, this is for you!
Hello there!
I’m Gretta - a Clinical Animal Behaviourist and Dog Trainer, turned business nerd
With years of experience running businesses in this industry, I know the value of being visible to prospective clients, day-in, day-out. And, no, I’m not talking about posting on social media every day… because that’s just exhausting [in fact, I don’t even have social media accounts for my dog businesses!].
Over a decade ago, when I first learnt about how to get my business found online, I was faced with an overwhelming array of information. Most of it assumed that I was already a tech nerd (which couldn’t have been further from the truth in those days!) so I had to google what each thing meant before I even had any hope of understanding what to actually do.
Not only that but I also wasn’t convinced that all of it was even relevant for a business like mine. Did I really need to be tracking my SERPs every day… and what are SERPs anyway?!
And when I spoke to the ‘experts’, they turned out to be pushy sales people who cloaked the whole thing in secrecy and told me that the only answer was to hand over lots of money each month for them to do it for me. Err, no thanks!
Never one to give up easily, I worked hard to figure it out myself. After plenty of ‘head-in-hands’ moments, a stack of books and a healthy dose of trail and error, I found my business crawling up the search engine results pages (yep, that’s what SERPs are!). Before long, I had a diary that was consistently booked up with eager clients, most of whom had found me online.
Now, as a business strategist for ethical animal professionals, I’ve learned even more (and been awarded a certification in Digital Marketing from Google to prove it!) and I’m here to save you from trying to work it all out yourself, like I had to.
Having followed Gretta’s advice, my website is now right at the top (and 3rd from the top) of the results page for my two biggest search terms - the number of visits to my website have increased too. My Google My Business listing is also in the top 3 results for the same two search terms! Thanks so much, Gretta for all your advice.
SIAN
THIS IS WHY I CREATED…
The Dog Trainer’s Guide to Getting Found Online
An e-book full of simple, practical, industry-specific strategies to help your business rank higher in online searches and get found by potential clients.
INDUSTRY SPECIFIC
… don’t waste time on things designed for global businesses - focus your efforts on what will impact on your small business.
FREE/ LOW COST Strategies
… most of the strategies won’t cost you a penny but you can also explore some that allow you to experiment with spending!
OPTIONS TO SUIT YOU
… understand each strategy so that you can make a decision about what to focus on, to best suit you and your business.
MULTI-FORMAT
… you’ll be able to choose to view the e-book online as a flip book or download it as a PDF for future reference.
SUCCESS MEASURES
… see the likely impact of each strategy at a glance and learn how to measure the success of your efforts in the bonus chapter.
COMMUNITY SUPPORT
… access to my private group so that you can connect with like-minded peers, share ideas and ask questions.
As a fellow animal behaviourist and trainer, Gretta understands our professional background, so all of her advice is directly relevant. With a wealth of business knowledge and insight, Gretta’s advice can really make a difference.
ALISON
GET YOUR COPY TODAY…
Learn the simple strategies to get your business in front of potential clients online
£10
Yes it’s very cheap but don’t be mistaken… it’s still very valuable!
Really helpful and well explained e-book with clear actions to take, to help you get found online.
BECKY
This is a great fit for you if…
you are a self-employed ethical dog trainer or animal behaviourist
you primarily operate in a local area and want to get found in online searches for your services
you have a website and want more prospective clients to visit it
you’d like things to be explained in an easy-to-understand way so that you can take action
you don’t fancy paying someone lots of money to do it for you
you want industry-specific guidance to apply to your business
This is not for you if…
you’re in a totally different industry or you don’t use ethical, welfare based methods when working with animals
you only sell online services and already have funnels set up - this guide may be too basic for you
you’re already an SEO/ online marketing expert - you don’t need this!
you have no control over your website because you’re tied into a maintenance contract with someone who does your SEO for you (whilst some of the strategies don’t need you to have admin access to your website, others do)
Gretta is uniquely placed as the business expert who is actually in the business.
SORREL
Proud to be featured…
GET started TODAY…
Climb the search engine rankings, take a strategic approach to visibility and get in front of the right people online…
… with this no-nonsense, actionable and easy-to-understand guide for dog trainers and animal behaviourists.
The Dog Trainer's Guide to Getting Found Online has been an invaluable resource that has saved me many hours of scouring the internet for information! Concise and well structured, it lists all the essential steps to take in order to boost your online presence, as well as pitfalls to avoid. Highly recommend!
ROSY
Questions?
Feel free to get in touch. In the meantime, these FAQs may help…
GOT SOME
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This e-book is focused on the ‘visibility’ pillar of business brilliance.
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An e-book (to view online or download) which leads you through a practical toolkit of strategies to help your dog training business get found online
Fluff-free explanations and step-by-step instructions (no advanced tech knowledge or skills required)
A range of quick and easy, cost-free strategies (alongside longer term + paid options)
Bonus activities (in case you just can't get enough of SEO!)
An invitation to my private community group, to connect with like-minded peers and get support.
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Yes, the example is dog-based but you can tailor it to suit whatever species you work with.
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Once you go through the secure checkout, you will be emailed an invoice and your log in information (2 separate emails). Simply follow the instructions to access your purchase. It’s very easy!
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This is a written resource. If you have a ‘read out loud’ programme that works for PDFs then you can use the PDF version of the book to have it read out to you :)
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You’ll be able to access this resource for as long as I keep it available for sale. If it is ever withdrawn, you will be given a minimum of 1 month’s notice and the opportunity to download all the information you need.
You can easily download the e-book as a PDF at any time.
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Unfortunately, due to the digital nature of this product, refunds are not available. However, if you have any questions, please get in touch.
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Yes, of course. You can either send a message via the chat button in the bottom left hand corner or head to the contact page and can get in touch that way.
I look forward to hearing from you!
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