an online course to help you win over potential clients

The Obvious Choice

Psychology-driven strategies to help you better communicate why clients should choose you… without compromising your ethics or competing on price.

I know how it is…

You’ve invested time and money in learning how to help animals and their people in an ethical and educated way.

In fact, your CPD record could probably rival the word count of ‘War and Peace’.

So, it’s incredibly frustrating when you see people choosing the (super showy) quick-fix trainer with questionable methods over you… leaving you worrying about welfare.

Or perhaps you’re struggling to get enough bookings to make your business viable, despite having so much to offer.

The good news? Proven, ethical tweaks to your marketing and messaging can make all the difference. I can show you how…

Hello there!

I’m Gretta - a Clinical Animal Behaviourist and Dog Trainer, turned business nerd and website geek!

It’s absolutely possible to have clients queuing up to work with you, even when you’re the most expensive option around.  And, rest assured, you don’t have to compromise on your ethics or be an extroverted sales person to get there (phew!).

How can I be so sure?  Well, I’ve done it myself… multiple times.  But don’t be fooled, this wasn’t about having a magical accreditation that somehow made me irresistible - I had waiting lists of dreamy clients long before any external ‘stamps of approval’.  

My background in sales and marketing, years of experience as a self-employed dog trainer/ behaviourist and expertise as a business strategist and website designer for ethical animal pros give me a truly unique insight into what works (and where many in our industry are missing the mark, despite being brilliant professionals).    

I want to share this with you, so that you can have a profitable and sustainable business, whilst supporting the clients and animals that you serve… because that’s ultimately why we’re all here.  

I loved this course!

Gretta's suggestions were really helpful and she broke down everything into manageable chunks that could be applied really easily. I am still working through applying them but I am finding that the these strategies really make sense from the perspective of a prospective client. Thank you so much for the brilliant Voxer session too - it helped to address some of my more specific issues including the confidence to 'put myself out there'.

Rebecca

transform your MARKETING

Apply 5 simple, psychology-driven strategies, to help potential clients feel confident that you’re the right person to help them with their furry/ fluffy/ feathery friend…

What’s included for just £95…

FREE 20 MIN 1:1 voxer chat

… get 1:1 advice from Gretta to support you in taking action to apply the 5 strategies to your unique business.

BITE-SIZED LESSONS

… to teach each of the core concepts and lead you through each step without leaving you feeling overwhelmed.

PROVEN STRATEGIES

… marketing strategies that are both ethical and effective, so that you can feel good about marketing your business.

Industry-specific examples

… to highlight common mistakes and show you a better way so that you can see how it all applies in the real-world.

Action-focused workbook

… with strategic prompts and tasks to help you avoid analysis paralysis and actually implement your learning! 

workshop recording

… watch a recording of a group Q+A session where I review colleagues’ work and suggest edits.

Added BONUS

… an annotated example of a promo flyer so that you can see how to apply the strategies to other marketing materials.

Community support

… access to my private group so that you can connect with like-minded peers, share ideas and ask questions.

This was really helpful for me!

I like that there was the big picture model that we worked through that looked at consumer behaviour and how it applied to pet owners. It was really useful to have working examples and comparisons included in the course and I’ve come away equipped with some new skills. Many thanks for your insights and support :)

RACHEL

Get started today…

Master your marketing and win over potential clients by showing that you’re the obvious choice!

… and, with consistent client bookings, you can feel more confident about that price increase you've been procrastinating over, so that you can finally start earning what you deserve!

Become the obvious choice
for JUST

£95

Would definitely recommend!

I was really impressed by how everything is laid out very succinctly and follows a plan which you can work though at your own pace. Everything is very clear and Gretta explains things very well using examples. I would definitely recommend this course for any trainers or behaviourists wanting more help with their business to be picked by clients as The Obvious Choice!

Clare B

Your learning, your way…

This course has been designed to make it easy for you to learn and take action…

(good to know that all of my teacher training hasn’t gone to waste after all, despite what my mum might say!)

Fancy binge-watching the lessons and planning your marketing tweaks all in one go?  You got it. 

Prefer to pace yourself and tackle one strategy at a time?  That’s totally fine.

Each teaching video is no more than 10 minutes long and the workbook prompts help you to apply each concept to your business… because we all know what it’s like to buy a course that feels too overwhelming to actually do anything with (or is that just me?!).

Highly recommend - thank you so much!

A really informative course which gives step by step actions to implement. Gretta explains each step of how to be an obvious choice in a clear and positive way. Highly recommend - thank you so much Gretta for all the value in this course.

CLARE L

It's the mix of the theory with the practical examples and guided actions that really makes The Obvious Choice perfect. 

It means that not only do I understand what to do and why, I also know how.  If left to my own devices, I could ruminate forever on things, so the workbook really helped to channel my focus and get things done.”

Kelly Cordell-Morris

This is a great fit for you if…

You want to make it easier for potential clients to choose you, so that you have more brilliant clients

You’re tired of seeing people choose ‘quick fix’ trainers and want to help them make an ethical choice instead 

You’ve been relying on your accreditations and qualifications to ‘sell’ what you have to offer

You never know what to write and the whole ‘selling’ thing makes you feel a bit awkward 

You like to understand the theory behind what to do, as well as having examples to inspire and guide you 

This is not for you if…

You’re NOT a self employed, ethical dog trainer or animal behaviourist (although some dog walkers, groomers, physios etc. may also find this course useful) 

You’re already overwhelmed with bookings from your ideal clients and are really happy with what you’re earning – you probably don’t need this (but you might like it anyway!) 

You can’t (or won’t make time to) make changes to your website or any other marketing materials… because, let’s be honest, nothing I share can help you if you don’t actually implement any of it :)

I really enjoyed this course and it's been super-helpful!

The bite-size lessons really helped me re-write some of the content for my website and the personal feedback was fantastic and so encouraging! It's really complemented the website audit I booked a while ago - I may not be able to afford a shiny new website just yet but, little by little, Gretta is helping me to maximise the effect of my existing one!

Lis

Questions?

Feel free to get in touch. In the meantime, these FAQs may help…

GOT SOME

  • This is the only programme of its kind: it’s industry specific, psychology-driven and ethically grounded. Each aspect is broken down into manageable chunks with interesting and useful activities to help you take action and avoid the dreaded overwhelm.

    Not only that but you’ll also benefit from 1:1 support from Gretta with a FREE 20 minute Voxer chat.

  • Both! I’ve made sure that everything included here is applicable and helpful regardless of how established or experienced you are. As long as you’re self employed and working ethically with animals and their people, this will be relevant for you.

  • There are 10 bite-sized teaching videos (no more than 10 minutes each) which are delivered over the 10 days.

    Each lesson takes you through the theory, shows you real examples, explains the practical exercises and shows you how to implement the 5 strategies. Key teaching points are also noted under each video, for ease of reference.

    You also get a helpful workbook, with prompts and visuals, to further support your learning and help you to take action.

    On top of all of that, you also have the option of a free 20 minute Voxer session with Gretta.

  • Once you go through the secure checkout, you will be emailed an invoice and your log in information (2 separate emails).

    Simply follow the instructions to access your purchase. It’s very easy!

  • The Obvious Choice is primarily focused on the ‘irresistibility’ pillar but also impacts on the ‘profitability’ pillar.

  • Yes, the examples I use are dog-based but they apply equally to all companion animal species.

  • You’ll be able to access this course for as long as I keep it available for sale. If it is ever withdrawn, you’ll be given a minimum of 1 month’s notice so that you can watch the videos and download the workbook.

  • No, sadly not! I’m really confident that you’ll learn a lot and get a great return on your investment from this course but it’s simply not possible to make those sort of guarantees… as you know 😉

  • Yes, of course. You can either send a message via the chat button in the bottom right hand corner or head to the contact page and can get in touch that way.

    Looking forward to hearing from you.

I loved the clear structure, explanations and the client psychology model!

Lynne

This was great! It made me think about how to apply things to my own business.

Gry

Become the obvious choice!