Your strategic website template includes the following pages as standard (you can duplicate any of these and edit them to suit you):

• home

• about

• services menu page

• individual service page (design 1)

• alternative individual service page (design 2)

• contact

• blog

• blog post layout

• mix and match page - this is an extra, hidden page which contains a selection of additional pre-prepared section designs (eg. pricing comparison tables, your values, meet the team, videos) for you to add to any pages as you like... or to help you create totally new, consistently-designed page in just a few clicks!

• legal pages (with placeholder text)

• 404 error page

Of course, you can easily duplicate any of these pages and edit them in any way you like… the possibilities are endless!

• Step by step video tutorials to walk you through exactly what to do

• Checklists to keep you on track and make sure you don't miss anything

• Free access to my copywriting course + templates (worth £145)

• Free access to my e-book ‘A Dog Trainer’s Guide to getting Found Online’ (worth £10)

• Library of curated + prepared images (saving you hours of your time)

• Access to private community group, to connect with like-minded peers

• 20% discount on your first year of Squarespace (annual plan)

• Optional upgrades to include customisation/ brand design

That really depends on how prepared you are (ie. whether you already have your website copy and imagery prepared), how many pages you need, how familiar you are with website editing and how much customisation you want to do.

The most time consuming bit is usually the website copywriting (in the ‘prepare’ phase). However, I’ve included free access to my online course ‘How To Write Your Website’ which leads you through every step and provides templates and prompts to save you time and make the process as painless as possible… even if you don’t really like writing.

Yes! You can see some extra information about the customisation option above. If you’d like to add this, just choose the upgrade option ‘template + customisation’ when you pay for your template.

If you opt for my ‘done-for-you’ customisation service but need extra pages, the customisation for these extras is priced as follows:

• FREE to swap one page for another similar length page from the template eg. if you don’t want a blog but you need another service page.

• £75 for an additional short page based on one from the template

• £100 for an additional long page (eg. service page) based on one from the template

• £125 for a short page with a new/ custom design eg. vets page

• £175 for a long page (eg. service page) needing a new/ custom design

There is a handy chart comparing all of your options here.

If you’ve got further questions, just get in touch and we can have a chat.

You can choose to add on any of the following:

• matching social media templates (editable in Canva)

• custom brand design (you’ll have me and one of the pros on my design team working exclusively on your project)

• done-for-you customisation (I’ll customise your website template for you when you’ve finished the prep work)

You will be able to select your chosen options at the checkout.

There is a handy chart comparing all of your options here.

If you opt for the brand design and/ or ‘done-for-you’ template customisation service, you’ll first be given access to the online course and the template will be installed as usual. The online course guides you through every step and tells you what you’ll need to provide when.

The brand design work (if applicable) will be booked in to start ASAP, while you’re working on the ‘preparation’ phase of the course.

The template customisation work will be booked in when you’ve done all of the prep work and sent me everything I need. Then, I’ll get to work on your template customisation and send everything over for you to check when it’s ready.

The online course materials that accompany the template will explain exactly what to do and when but if you have any questions, just ask.

Yes, this is usually very easy to do and just involves either:

• getting an ‘embed’ code from your booking system/ email marketing service provider and adding this to your website by pasting the code where you want it

• adding a link to a button which takes people to an external booking page/ email sign up page hosted by your third party provider.

If you’ve opted for the website customisation service, I will gladly do this for you if you provide me with the information I need.

No need to worry about that!

Your website template is totally customisable so you can make any changes you want but, even if you just swapped the colours, fonts and text to suit you and your brand, you’ll find that it changes the look and feel of the site anyway.

On each of the template pages, you can see some examples of how just changing the colours, fonts and images make a huge difference... and that's before you even change the text! Take a look!

And, of course, don’t forget that your potential clients are looking at you and your local competition, not scouring internet to compare infinite numbers of dog trainers’ websites to see if they can spot any similarities! Who has time for that?

Your website plays a critical role in the visibility and irresistibility pillars of your business.

It can also really help with both profitability and sustainability!