An Online course with step-by-step strategy
How to Write Your Website
… take potential clients from ‘cold’ to ‘sold’ with website copy guidance for self-employed ethical dog trainers & animal behaviourists
I hate to say it but…
A great-looking website is all very well and good but, without the right words on there, you’ve got the equivalent of a working trial champion border collie living in an inner-city penthouse apartment.
So much missed potential. Such a frustrating situation.
when it comes to websites, your words need to work hard
… but, let’s be honest, getting it right feels far from easy.
If you’re starting from scratch, you’ve probably found yourself staring at a blank page, wondering what on earth to write, whilst stalking expensive copywriters on social media
If you’ve got an existing site, you might feel overwhelmed by the idea of updating it and, despite all of your googling, aren’t sure what changes will actually make a difference anyway
Either way, all of the guidance you can find is generic and doesn’t seem to lend itself to the unique quirks and needs of the dog training/ animal behaviour industry.
Don’t worry… I’ve got your back!
Hello there!
I’m Gretta - a Clinical Animal Behaviourist and Dog Trainer, turned business nerd and website geek!
Given that I originally trained as an English teacher, it’s probably not too surprising that I quite like writing!
But writing a great website is a skill in itself. Your website copy has not only got to communicate clearly but also build a connection and encourage website visitors to take action.
That’s where my background in marketing and months geeking-out on intensive ‘conversion-focused copywriting’ courses come in. Yes, that’s how I willingly spend my spare time!
However, if you’re here, I’m guessing that you’re probably not quite as much of a copywriting nerd as I am and that you don’t particularly want to devote masses of time to learn all about it.
Fair enough… it’s not everyone’s idea of fun!
But you do want a website that pulls its weight. Quite frankly, it needs to! So, I’ve created a simple course to make it a whole lot easier for you to write your website in a way that wins over your potential clients.
So, it turns out that getting the copy on your website right is totally worth it - a new client just got in touch because what I’d written really resonated with them! Thank you so much for your guidance.
KELLY
Ok, so you’re not a copywriter but…
… you have got what it takes to write your website!
Nobody knows your business, your services and your ideal clients like you do.
All you need to unlock the magic that’s in your brain is to follow the three steps I share in this course.
strategy
From your website’s purpose, structure and navigation to SEO and encouraging action-taking, I’ll explain everything you need to know… in an easy-to-understand way!
prompts
For each page of your site, watch the video, then follow the section-by-section prompts in the workbook to write your copy in a way that feels simple… yet superbly structured.
checklists
Who doesn’t love a checklist? Make sure that you’ve covered all your bases with a handy tick list for every page of your site. Then, all that’s left to do is to share your words with the world.
“This course has saved me hours of my time and hundreds of pounds in copywriting fees.”
SARAH-JANE
Introducing…
How to Write Your Website
Proven, industry-specific website copywriting guidance, templates and tips, to make your website work harder for you.
video LESSONS
… bite sized video tutorials, supported by a genuinely useful workbook and written summaries of all the key points.
INDUSTRY SPECIFIC
… examples and advice that’s actually relevant to our unique industry (ethical dog trainers and animal behaviourists).
Strategic focus
… developed to enhance your business and win over your ideal clients, without using any sleazy sales tactics.
PROMPTS + TEMPLATES
… your editable workbook contains all of the templates, prompts + checklists you need to write your website copy.
Time-saving AI BONUS
… harness the power of Chat GPT with clear guidance and an over-the-shoulder screen recording demonstration.
COMMUNITY SUPPORT
… access to my private group so that you can connect with like-minded peers, share ideas and ask questions.
LOOK NO FURTHER…
One-of-a-kind, industry-specific website copywriting guidance (and more!)
GET IT FOR JUST
£145
(although the confidence it’ll give you to write your website copy is priceless!)
This is a great fit for you if…
you have a website (or need to create one)
you’re an ethical dog trainer or animal behaviourist
you want a website that works harder for you
you want something that’s proven and industry-specific
you like the idea of structured templates and checklists
you want the flexibility to make your website your own
you fancy exploring how AI can help you (optional!)
This is not for you if…
you don’t have a website and don’t want one
your website copy is already doing a great job for you
you want to be able to copy and paste the entire thing
you only want a one-page website
you’re already a professional copywriter or have hired one
you don’t have the ability to change your own website
you won’t actually do any work - just save the money!
GET your website working hard for you with…
A bundle of website copywriting magic for ethical dog trainers and animal behaviourists.
The idea of writing my website was a scary prospect however this course was just brilliant - the tips for writing each section made the whole process so straightforward, as well as giving me a good understanding of SEO and how best to communicate information. I highly recommend this course to anyone starting out or who needs to revamp their content!
SARAH-JANE
Questions?
Feel free to get in touch. In the meantime, these FAQs may help…
GOT SOME
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Yep… I’d be delighted to!
You can watch a video walkthrough of the course by clicking here.
In a nutshell, the course includes:
CORE TRAINING
Online course with 10 short teaching videos explaining the theory and essential things you need to know, in order to get your website right (key teaching points are summarised in writing beneath each video).
Useful workbook with section-by-section prompts for the key pages that you need on your website, checklists for every page, editable site structure map and reminders of key learning points for future reference.
BONUSES:
Chat GPT video guide and written prompt guide
A couple of other special bonuses too!
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Good question!
Yep! Whilst this course is designed to help you to write a brand new website from scratch, it’s also fantastic for people who already have a website but want it to work harder for them and more easily win over their ideal clients.In fact, this course was originally created for people in that very situation - established business owners who were working with me on my 1:1 programme or those who were having a new website created for their existing business.
So, if you already have a website, you can either use this course to re-write your copy from scratch or simply use the checklists to audit your current website copy and then fill in any gaps and tweak your existing content as needed, after reviewing the relevant lessons.
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The course itself is made up of 10 short videos so that’s pretty quick and easy.
However, completing the actual workbook (ie. writing your website copy using the structured prompts) will take you quite a bit of time.
Exactly how long depends on the number of pages you need to write (how big your website is) and how fast you work.
Don’t forget, there’s a bonus lesson on using AI to help you too, so that can speed things up if you fancy giving it a go :)
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Yes, absolutely! Choose from one of my gorgeous, industry-specific Squarespace Website Templates and you’ll get this course for free!
If you purchase this course first and then decide to get a website template too, just let me know and I’ll sort out a discount code to the same value this you paid for this course.
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Don’t worry. If you decide to later join me for 1:1 support in a programme where this course is include for free, you’ll get the price you paid for this course off the cost of the 1:1 programme.
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Once you go through the secure checkout, you will be emailed an invoice and your log in information (2 separate emails). Simply follow the instructions to access your purchase. It’s very easy!
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This resource mainly focuses on the ‘irresistibility’ pillar. However, it also touches on the ‘visibility’ pillar (because it links to your website’s SEO) and the ‘sustainability pillar’ (because it’s been designed to help you save time)!
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Yes - you can!
Even if you're not a confident (or keen!) writer, you can absolutely write a great website with the help of this course.
In fact, plenty of people have offered to pay me to write their website copy for them because they didn’t think they’d be able to do it themselves. But every time I share this course, they totally nail it… saving themselves a lot of money as well as feeling good about developing this crucial business skill along the way.
It's a really step-by-step approach. Everything is broken down into small manageable chunks, with structured templates and prompts to support you. Oh, and there’s a sneaky bonus which shows you exactly how you can use free AI software, if you need a helping hand!
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You’ll be able to access this course for as long as I keep this item available for sale. If it is ever withdrawn, you would be given a minimum of 1 month’s notice, to allow you to download what you need.
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Yes, you can tailor the guidance in this course to any species that you work with.
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Auto-generated closed captions are available on the videos and key teaching points have been written below each video.
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Unfortunately, due to the digital nature of this product, refunds are not available. However, if you have any questions, please get in touch.
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Yes, of course. You can either send a message via the chat button in the bottom left hand corner or head to the contact page and can get in touch that way.
I look forward to hearing from you!
It was so helpful to have a guide with clear prompts for each section. My mind goes blank as soon as I try and write from scratch so these were invaluable! I also like how it encourages you to write in your own style and tone, so the content is really individual.
HAnnah
Ace your website copywriting with…