Working with Gretta was a total game-changer!
Client Profile…
Name:
Lucy Hoile
Role:
Feline Behaviourist
Business:
Lucy Hoile Feline Behaviourist
Location:
Southampton
Context
Lucy has a whole host of impressive accreditations and qualifications: with an MSc in Companion Animal Behaviour Counselling, she’s a Certified Clinical Animal Behaviourist (CCAB), an ABTC-Registered Clinical Animal Behaviourist (CAB) and a full member of the International Feline Behaviourists (IFB).
Working exclusively with cats for the last 14 years , Lucy had built a strong reputation in her field and was well-recognised as an expert speaker on all things cat… in fact, shortly after we finished our work together, she even went on publish an amazing book too!
So, you’d be forgiven for thinking that her business would have been a breeze, accurately reflecting how brilliant she is. Sadly that wasn’t the case. Instead, Lucy was often working into the early hours of the morning to finish her behaviour reports and get on top of her business admin.
Not only that, but there were so many other things that Lucy wanted to do, to help support cat owners, her colleagues and those just starting out in the industry. But she needed to earn enough money from her business (without working all the hours!) to allow her to pursue these passions.
Things needed to change, otherwise Lucy risked burning out completely…
Working together
Lucy signed up for support though my 1:1 coaching programme, Unleash Your Potential. This was understandably a big decision as she was already working crazy hours just to earn the money she already needed, so her investment in the programme (both time and finances) really needed to pay off… no pressure then!
Working together to get clarity about what the sticking points were and how Lucy wanted her business to be in the future, we made a plan.
Ultimately, Lucy needed to bring in at least the same money (or more!), whilst reducing the time spent servicing clients. This would then allow her to pursue the other projects that she was struggling to fit in, without sacrificing her income.
But, of course, these things are never as simple as just putting your prices up… and Lucy wouldn’t have wanted to do that anyway: it was important that this change to her business felt ethical and aligned with her values.
So, we worked on refining Lucy’s services and better communicating the value of what she had to offer, so that not only would her ideal clients be excited to work with her but that Lucy, herself, would feel fulfilled in delivering those services too.
Then, we used my perfectly profitable pricing calculator and financial freedom forecaster to calculate her service pricing. It was essential that this was approached strategically to ensure that Lucy would be able to meet her income goals whilst significantly reducing the number of new clients taken on each month, thereby freeing up time she so desperately wanted and improving her work-life balance.
Finally, we worked on a refresh of Lucy’s website, taking it from ‘meh’ to ‘oooh’ and really allowing her services to shine.
This step-by-step, supportive and strategic process allowed Lucy to move forward with confidence, albeit with the occasional (and very understandable) wobble, which we explored in our 1:1 coaching sessions.
Outcome
Lucy worked hard to make the necessary changes to her business - even when they felt scary. Her efforts were rewarded with clients booking in to her incredible (and highly profitable) new services.
Wrapping up our time together, I asked Lucy how she’d found the experience of working with me. Here’s what she said:
‘It’s been invaluable. You really took the time to understand my business, the way I work and what areas I wanted to improve on, helped me to identify where I could make changes and guided me through putting things into place. Your support has been a massive help to my confidence and helped me to take the steps I would have struggled with by myself. It’s been a game changer for me and my business’.
Catching up with Lucy again a few months later, the longer-term impact of our work together (and that all-important return on investment) was clear… and she was now a published author too!
Lucy reflected…
‘The biggest change since working with you has been to have the confidence to set my own realistic business goals and pricing that has made my work more sustainable and given me a healthier work life balance. I would never got to the position I’m in now without your help and support. It feel like everything has slotted into place - thank you.’
During our time together, Lucy really challenged herself to confidently step into the role of ‘business owner’ (despite having been self employed for many years!), whilst never losing sight of the bigger picture, compromising her ethics or wavering in her vision. I loved having the opportunity to support her and watch her flourish.
If you’d like to learn more about how my 1:1 coaching programme could potentially you help with your business, just click on the button below… and feel free to arrange a chat if you have any questions.
